Student Project

Attention Economy

Project Introduction

How much are you worth as a Facebook user? This project by Dorian Hehn tries to give answers. While self-ironically using cat gifs to keep users involved, Dorian sheds a light on the economics Facebook business model around user attention.

He argues that when using the platform, you are really not the user but the product that is being sold. The user’s attention is systematically harvested to sell more ads and gather more personal information about the consumer. Balancing between being editorial and art, this project has the potential to evolve further with time.

See the project.


Concept, Design and Code: Dorian Hehn


See how the project evolved over time on our Wordpress Blog.