When building digital products, what role does behavioral psychology play? Can we really be influenced in our interactions just by what color a button has? What happens if whole business models are build this? This summer semester 2020 at HTW Berlin, a dozen communication design students together with tutor Christian Ernst asked these questions and many more.
We learned about Dark UX Patterns and psychological mechanisms that work on every human, and we experimented a lot with them. This is a collection of these experiments, some of the provocative, some of them educational and some of them idealistic – but all of them highly relevant. Have a look around!